Anastasiia Grishina
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Anastasiia Grishina
Equip
Today’s beauty customers want to make informed choices for themselves and not just be sold something. Only 1 in 5 of beauty claims are true. Brands utilize packaging as a salesperson and not as a responsible courier of the product. Consumers crave truth, transparency and social responsibility. A product perceived as honest will show respect for its buyer and will create a sense of trust, which is one of the most valuable intangibles qualities one can find in a product.
Anastasiia Grishina
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