Vy Bui
Vy Bui
Flows
In the mind of a daydreamer is a beautiful chaos. Images and words tumbling around. Perfection is elusive, and perhaps inauthentic. I am inspired by and embrace the fact that life is imperfect and fleeting. As a designer, I probe for deeper meaning and beauty in all things. Raising awareness about mental wellbeing, normalizing the gray-matter, and recognizing the beauty of the mind, especially those with attention deficits and memory disorders is my way of challenging perfectionism and embracing the notion of unapologetic authenticity.
Vy Bui
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During the practice of suminagashi, the moment the ink leaves the brush and touches the water base, the work’s outcome is uncontrollable. Yet, the art piece results in beautiful and unique patterns, all created from an organic process. Living in a society driven by the concept of good-is-not-good-enough, I explore and raise attention to the philosophy of wabi-sabi, using suminagashi and type animation to visualize the idea and to challenge perfectionism.
Poster. Visualization of a distracted mind attempting to organize itself with affirmative self-talk. Highlighting is a common organizational technique.
Poster. Explores the viability of distorted type in terms of legibility and memorability.
“People with ADHD perceive time, not as a sequence of events the way others usually do, but as a diffuse collection of events that are viscerally connected to the people, activities, and emotions that fill them. The person with ADHD focuses intensely on all of the related details, experiencing these events with all of their interconnectedness. Slotting events into their proper place in time is a challenge.” —Rick Hodges, ADD Magazine
Poster. With cognitive science as a basis, the typeface, Sans Forgetica, was designed to help users remember their notes. The letterforms, depicted in the top half of the poster, take longer to decode, slowing down the reading process and increasing retention rates.